Franck Muller's brand history, capabilities, classic series, etc ., these will introduce you to its horological industry technology, brand status in addition to market influence:
Watchmaking engineering
Complex function research as well as development: The brand uses "Master of Complications" as its saying and is good at designing designer watches with complex functions like tourbillon, minute repeater, never ending calendar, etc . Its R&D department constantly challenges the boundaries of watchmaking technology, including the Thunderbolt Tourbillon watch, that may rotate once every a few seconds and is the most effective tourbillon watch in the world.
Movement manufacturing: Franck Muller's activities are mostly independently developed and also produced, pursuing the ultimate accurate and reliability in design and style and manufacturing. All parts in the movement are finely finished and assembled to ensure the reliability of the watch. The moves of some high-end wristwatches also use advanced watchmaking technological know-how, such as Geneva patterns, species of fish scale patterns and other interior decor, showing superb craftsmanship.
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Case and strap generation: The case is made with exquisite design, especially the iconic barrel-shaped circumstance, which shows beautiful shape and lines while ensuring water-proof performance. The strap is normally made of high-quality crocodile natural leather, cowhide and other materials, which can be finely tanned and highly processed, and are comfortable and durable to wear.
Manufacturer status and market affect
Brand positioning: It is a internationally known high-end watch brand, picked as one of the top ten global enjoy brands in 2012, situated as high-end luxury, and its particular watch prices range from lots of money to millions of dollars.
Market have an effect on: It has many loyal consumers and collectors worldwide, and it is brand image is strongly linked to luxury, refinement along with innovation. The brand has retailers and boutiques in significant cities around the world, such as Hk, New York, Paris, etc ., in addition to displays and sells it is products through these programmes, further enhancing the brand's popularity and influence. Additionally , Franck Muller has also cooperated with some well-known automobile manufacturers, jewelry brands, etc . to be able to launch joint products or perhaps cooperation projects, expanding often the brand's market area as well as audience.
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Model Culture and Concept
Creativity and Breakthrough: The brand has long been brave enough to obstacle traditional watchmaking techniques and also continuously launch innovative models and functions, such as the special time display method of the actual Crazy Hours series, which usually breaks the design concept of standard watches and demonstrates the particular brand's innovative spirit.
Use and Inheritance: The integration involving traditional Swiss watchmaking strategies and modern design principles not only retains the essence connected with traditional watchmaking, but also features elements of fashion and individuality, making the brand's products the two classic and in line with all the aesthetic needs of modern buyers.
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