Fashion and Beauty
I was reading my Smithsonian magazine this morning and there was a big full page color ad from a company called Stauer selling jewelry containing a jewel called DiamondAura.
It peaked my interest because I am a gemologist, a graduate of the Gemological Institute of America, and worked for nearly 40 years pandora clips-sterling silver clearance in the fine jewelry business.
To be fair, Stauer never claims the product they are selling are real genuine natural authentic mined diamonds. Instead they go on and on about how close it is to the the real thing . "it even cuts glass like a mined diamond" (big deal, most everything cuts glass quartz, iron, nickel, garnet, etc. What doesn't cut glass? . wood, pandora murano glass beads 100% genuine soap, your fingernail . )
What Stauer does NOT state in their ad is that "DiamondAura" is nothing more than Cublic Zirconia ("CZ"), a man made zirconium dioxide that makes a pretty good inexpensive substitute for diamond. The ad in the magazine was basically for a sterling silver lady's Pandora Jewelry Outlet ring with a CZ in it.
I have nothing against CZ. I understand the point of view to the millions of people who are opposed to spending a fortune on real diamonds. I am not, and will not, be a defender of diamonds nor do I advocate buying diamonds . that is up to you.
My beef is this: why doesn't Stauer just come out and say they are selling CZ?
Here is the reason: because the silver ring with the CZ in it they are selling costs $100. A silver ring with a CZ in it usually costs $5 $10 wholesale, or about $20 $40 retail.
So, instead, they are implying that they are selling some sort of superior diamond substitute could they be trying to deceive the public in suggesting it is a synthetic diamond (which it is not, because synthetic diamonds are actually real diamonds [pure crystalized carbon] but just created in a lab and not mined from the ground)? Unfortunately, synthetic diamonds are not easy to buy, and they cost almost as much as natural mined diamonds.
Tanzanite is a real (genuine, natural, and authentic) mined gemstone. The gemological name is blue zoisite, but it is named after the country it was first discovered in, Tanzania.
I do not know what Stauer is selling, but I assume it's the real thing . but read the ad very carefully.
The problem with Tanzanite is that it comes in many qualities, and I noticed on QVC and Home Shopping programs on TV that they are often selling pale, pastel lavender colored tanzanites which are pandora valentine Charms with Accents more common and not that valuable. Good quality tanzanite should look like the best quality sapphire, a rich blue with a hint of purple . almost like a cross between a sapphire and an amethyst, but the blue should predominate over the purple. The color should be deep and intense, not washed out.
Let us know what you decide to do!
I have a tanzanite ring I was given over 10 years ago. I was not told at that time that it was a soft stone wore it often. I recently took it to have all the settings checked to be sure they were secure, and was told that "one more significant knock" the stone might break pandora murano glass beads 100% genuine in half. I was devastated, as this is a very special ring I had hoped to pass on. Is there any kind of treatment, resin coating or such, that could be used to strengthen protect the stone? (I'm guess not, but hoping new technology is out there to help). I appreciate your assistance!
I have a tanzanite ring I was given over 10 years ago. I was not told at that time that it was a soft stone wore it often. I recently took it to have all the settings checked to be sure they were secure, and was told that "one more significant knock" the stone might break in half. I was devastated, as this is a very special ring I had hoped to pass on. Is there any kind of treatment, resin coating or such, that could be used to strengthen protect the stone? (I'm guess not, but hoping new technology is out there to help). I appreciate your assistance!
Pandora Jewelry Outlet
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