Nike Air Max 90 Mens Black

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In early February 2016, adidas —in collaboration Adidas ZX Flux Womens Multicolor with female influencers and athletes — launched a women-only running shoe. Introducing the PureBOOST X, made for the "new-age athlete." But who is that exactly, and what makes this shoe different for this Adidas ZX Flux Femme Fleur target?

Over the last five to 10 years, the fitness conglomerate has noticed a new type of athlete emerging in the market. No longer is it a requirement of these ladies to compete professionally but rather create Nike Air Max 95 Femme new paths in their personal lives, conquering challenges and climbing new heights of their own. Whether that's exemplified by a lawyer-turned-fitness-instructor who is now training for a 100-mile ultra marathon, or Nike Air Max Tavas Mujer an individual who couldn't run a mile five years ago and is now participating in half-marathons around the world, these females are giving new meaning to the term athlete. The brand described this drive of Nike Air Max Command Dame life as "having no off-season" and these women as "redefining sport on their own terms, every single day." And out of that premise came PureBOOST X.

What we love: The stylish look that many running shoes lack, Nike Air Max 90 Womens Pink form-fitting midsole thanks to a floating arch, and the added bounce from the BOOST foam.

The process began by understanding what these everyday athletes wanted in a performance running shoe. "Women runners want Nike Air Max 90 Mens Black something that is the ultimate combination in performance and style, with no compromise," explains Jennifer Thomas, senior director for global brands, running, at adidas.