Controlled and targeted marketing by booking directly at hot

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As opposed to the barrage of information about various hotels that is available on online travel agents' websites, hotels' own booking websites with attached booking engines allow for much more personalized and targeted marketing to its guests. With more detailed information about its offerings, the incorporation of more images and the use of sophisticated web design such as flash animation and videos, it would be easier for hotels to distinguish themselves from the pack through their own websites. In addition, guests would also be ensured of a secure online payment system, particularly if the hotel chain is a reputable one, as well as the doing away with any additional booking fees that might be charged by intermediary websites.