the students were given a brief centered

[xiaoxiangyu]

Earlier this summer, Nike hosted its 8th annual Product Creation Experience for local Portland-area High School students, offering up a firsthand look at how several categories at the company Adidas Superstar Dames Roze operate. Not only can students learn about workplace dynamics that take place at Nike, but the 8-week program also challenges them to work in teams to build out their very own product assortments.

This year,Nike Air Max 1 Dames three teams participated — Born Free, Create Your Shot and Magnify Your Goal — each meeting twice at night during the final months of the school year to create an extensively comprehensive collection. Nike employees Nike Air Max 2015 Damen volunteered their time to help guide each team throughout the program, and also spend time mentoring the students.

Much like how Nike product teams are provided with an inspiration brief overview for their collections, Adidas ZX Flux Dames the students were given a brief centered around the Macrocosmic Effect, that is, “a representation of a smaller unit or entity by a larger one.” They were each given a specific global city and region to focus on, Nike Roshe Run Femme from Johannesburg to Berlin to Manila, with male and female consumers in mind. Largely, the exercise also worked to show the students through their research how consumers their age are very much alike Nike Air Max Zero Womens in today’s modern digital era. Kids are dressing alike, listening to the same music and hold similar aspirations, more than ever.Each team worked together with their Nike mentors to not only design footwear and Nike Air Max 1 Herr Svartaapparel collections, but also craft full scale marketing strategies for their products, a logo, retail store build-out designs, social media and on-the-ground marketing plans, along with local event activation concepts. Nike Air Max 2016 Femme They even wrote, directed and filmed their own commercials. In just a few months, the students were able to apply business, design and marketing skills with professional guidance, to a beloved brand located right in Nike Air Huarache Damen their backyard.