ut don't have the business skills to build a successful business around that product or service.
Laying the Foundation for Success
My rich dad said, "Starting a business is like jumping out of an airplane without a parachute. In midair the entrepreneur begins building a parachute and hopes it opens before hitting the ground." He also said, "If the entrepreneur hits the ground before building a parachute, it is very tough climbing back into the plane and trying again."
For those of you familiar with the rich dad books, you know that I have jumped out of the plane many times and failed to build the parachute. The good news is that I hit the ground and bounced. This book will share with you some of my jumps, falls, and bounces. Many of my failures and successes were small ones, so the bounce was not that painful that is, until I started my nylon and Velcro wallet business. I will go into further detail throughout the book because I made many mistakes, and learned from them along the way. The success of that business was sky high and so was the fall. It took me over a year to recover from that powerful bounce. The good news is that it was the best business Cheap UGGs experience of my life. I learned much about business and about myself through the process of rebuilding.
The Crack in the Dam
One of the reasons I fell so hard in the nylon surfer wallet business was that I did not pay attention to the little things. There is some truth to the age old statement, "The bigger they are, the harder they fall." My little surfer wallet business grew so fast that the business was a lot bigger than the capabilities of the three entrepreneurs who created the business. Instead of creating a business, we had created Dr. Frankenstein's monster and did not realize it. In other words, our sudden success was accelerating our failures. The real problem was we did not know we were failing. We thought we were successful. We thought we were rich. We thought we were Cheap UGGs geniuses. To the extent that we bothered to consult expert advisors (like patent attorneys), we did not listen to them.
As three successful entrepreneurs in our late twenties and early thirties, we took our minds off the business and partied into the night. We actually thought we had built a business. We actually thought we were entrepreneurs. We actually believed our own story of success. We started bragging. Champagne started to flow. It was not long before we each had fast sports cars and were dating even faster women. Success and money had blinded us. We could not women ugg bailey button triplet 1873 chocolate boots see the cracks forming in the wall of the dam.
Finally, the dam broke. The house of cards started tumbling down around us. Our parachute did not open.
Too Much Success
The point in sharing my cheap ugg boots with free shipping entrepreneurial stupidity is that many people think that it is the lack of success that kills a business. And in many cases that is true. The failure of my surfer wallet business was a valuable experience because I found out early in my career as an entrepreneur that too much success can also kill a business. The p
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